Wednesday, May 21, 2008

Target: Private Label


Details: (Left to right) Tiered Ruffle Dress in Floral Print $39.99; Button-Front One-Shoulder Ruffle Top in Fuchsia $22.99, Tiered Ruffle Miniskirt in Floral/Black $26.99; Button-Front Tank with Pockets in Black $19.99, Embroidered Tank in Orange $16.99, Wide-Leg Linen Pants in Black $39.99; Pleated Poet Top in White $24.99, Ribbed Tank in Black $14.99, Multi-Layer Ruffle Skirt in Black with White Trim $29.99

In between the Target Go International collection from Rogan (now in stores) and the 15th designer collection from Richard Chai, Target is launching its second round of its unnamed in-house designer private collection.

The first range seemed to be shooting for more of a "mod" look with its color blocking and neon colors. Some might have found those less than accessible, as that collection offered interesting silhouettes, but ones that might not have fit most body types. This new collection, however, looks a lot more promising and a lot more accessible, especially for summer. Prices range from $14.99 to $44.99, with lots of great casual, though fashion-forward pieces for summer.

Here's the rest of preview for the collection. The line should be hitting stores around June 26th, 2008.


Embroidered Tank in Blue $16.99, Stripe Back Tank in Pink $14.99, Flounce Miniskirt in Floral Print $26.99; Drop Waist Ruffle Dress in Black $26.99; Button-Front Tank with Pockets in Turquoise $19.99, Ruffle Bandeau Bikini Top in Black $16.99, Ruffle Bikini Bottom in Black $16.99; Double Breasted Linen Jacket in Coral $44.99, Tiered Ruffle Top in Floral Print $29.99, Slash-Pocket Shorts in Pink $24.99


Stripe Dress in Orange/Cream $29.99; Camisole in Floral Print $29.99, Double-Layer Stripe-Back Tank in Blue $16.99, Linen Shorts in Tan $26.99; Romper Dress in Floral Print $34.99; Button-Front Ruffle Dress in Navy $29.99


Ruffle Tank Dress in Fuchsia $34.99; Cowlneck Tank in Floral Print $24.99, Stripe-Back Tank in Pink $14.99, High-Waist Gauze Skirt in Black $26.99; Camisole in White $22.99, Graphic Tee in Tan $17.99, Wide-Leg Linen Pants in Tan $39.99; Cowlneck Tank in Orange $24.99, Stripe-Back Tank in Blue $14.99, Slash-Pocket Shorts in Floral Print $24.99


Just from the previews (and from the history of fabrics used in these GO collections...) I particularly like the black ruffle skirt with white trim, the orange and white striped dress, the navy ruffle front dress, and the button tank top that can work as a vest or as a swimsuit cover up. I'm looking forward to this one, and I'm totally going to be using the $15 gift certificate I never sent to my friend for her wedding I could not attend almost two years ago...whoops!

So...what's your opinion on this collection? Love it? Hate it? Undecided?

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Comments on "Target: Private Label"

 

Blogger Brandi said ... (May 21, 2008 at 9:20 PM) : 

Target is awesome. I like a few of the pieces, not really my style but I like the first dress in the last row.. if it comes in black. :) But oh how I love Target's fall collections. I have great stuff from them. One of my most worn skirts is from Target and it's awesome.

 

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