Thursday, April 17, 2008

Rogan for Target


Looks I was wrong earlier about the Rogan GO International collection for Target being swimwear only. How was I proved wrong? Oh, by previews of the collection, a sample of which you can see above, and the rest which you can preview at Target's Pressroom.

About the collection:
The Rogan for Target collection exudes a beach safari vibe, using nature’s own beauty as inspiration for patterns and colors on relaxed silhouettes. Zebra and leopard prints give basic tees, tanks and dresses an effortlessly edgy look. Pops of bright pink, yellow and blue are juxtaposed with a cool earthtone palette, while black and white bold prints are modern and chic. Ranging in price from $14.99 – $44.99, the line includes a variety of wardrobe staples including loose tanks, wrap dresses and hoodies created from organic cotton, linen, bamboo and hemp. Stand-out pieces include a striped vest, wide-leg trousers, jeans, a strapless knit dress, crochet tunic, trapeze tanks and a plaid linen dress.

His Target collection exemplifies downtown street style with wearable pieces in unique shapes, such as the sleeveless one-piece short jumper, the giraffe print shift dress and the sleeveless button-front dress. Swimwear in bold prints and bright solids round out the collection.

Rogan for Target puts a new twist on the GO International program with organic cotton utilized for on-trend attire at affordable prices, making designer eco-friendly fashion available to women everywhere.



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