Tuesday, March 4, 2008

BCBGeneration

BCBG Max Azria has a number or great collections, from its upscale line, The Max Azria Collection, to more mid-scale lines such as BCBG Girls and To the Max. Still, for me at least unless those items are on sale, scrounged up at a thrift or consignment shop, or gifted, it's a bit out of my budget range when at retail.

Now, though, Max Azria has come out with a new line of even more affordable line. From the preview pictures it seems as though this line is a bit more casual and young, too, but check out their website for some fresher, more tailored items (though they seem to be a bit more expensive, too). Hmm.

Anyway! Press release!

From Womens Wear Daily:
On Tuesday, February 12, BCBG Max Azria Group launched its young contemporary line, BCBGeneration, at WWDMAGIC in Las Vegas. "This is for the 20- to 30-year-old who is not yet ready for my contemporary or designer lines," Azria said of the line, which offers the same style as his two higher-end lines with more casual options and a gentler price point. Wholesale prices range from $18 to $39 for tops, $48 to $58 for pants, $58 to $148 for jackets, $48 to $78 for dresses and $17 to $103 for bags and small leather goods.


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